A Greenway in the West
The Connemara Greenway is a trail that stretches between Clifden and Recess in Connemara, County Galway. As we delved into the project, we felt that it required a creative approach which would balance environmental beauty with recreational appeal, inviting locals and tourists alike to explore the route. Through a dedicated multimedia campaign consisting of three promotional films and a comprehensive photography portfolio, we set out to showcase the greenway not just as a path through the landscape, but as a gateway to the wild heart of Connemara.
The three promotional films were strategically crafted to highlight different facets of the greenway experience, capturing everything from the high-energy thrill of cycling the open trail to the tranquil, immersive moments of walking through Galway’s unique ecosystems.
Connemara Greenway - Hero
Project: Connemara Greenway
Title: Hero Video
Client: Galway County Council
Role: Full Production
Connemara Greenway - Couple
Project: Connemara Greenway
Title: Couple Video
Client: Galway County Council
Role: Full Production
Connemara Greenway - Family
Project: Connemara Greenway
Title: Family Video
Client: Galway County Council
Role: Full Production
Tourism Photography
In tandem with the moving image, our photography portfolio serves as a rich visual archive. We documented the striking, atmospheric shifts of Connemara's weather, the dramatic backdrop of the Twelve Bens mountain range, and the seamless integration of the trail into the surrounding wilderness, providing Galway County Council with timeless assets for ongoing tourism and community initiatives.
