Capturing the Spirit of Cork
County Cork is a spectacular place, and one that called on Islanders’ strong track record of producing high-quality, emotive film and media to promote the tourism sector. In collaboration with Fáilte Ireland, Islanders’ goal was to move beyond traditional tourism marketing and instead tell the authentic stories of the people, places, and businesses that make Cork unforgettable. Through a curated collection of mini-documentaries, regional highlight edits, and striking commercial photography, we set out to capture the true essence of Ireland’s largest county.
County Cork
Project: Pure Cork
Title: Regional Hero – County Cork
Client: Pure Cork / Fáilte Ireland
Role: Full Production
Wild Atlantic Way
Project: Pure Cork
Title: Regional Hero – Wild Atlantic Way
Client: Pure Cork / Fáilte Ireland
Role: Full Production
Ireland's Ancient East
Project: Pure Cork
Title: Regional Hero – Ireland’s Ancient East
Client: Pure Cork / Fáilte Ireland
Role: Full Production
Ireland's Hidden Heartlands
Project: Pure Cork
Title: Regional Hero – Ireland’s Hidden Heartlands
Client: Pure Cork / Fáilte Ireland
Role: Full Production
Mini-doc Business Videos
At the core of the project is a series of cinematic mini-documentaries focusing on local businesses. By stepping inside the workshops, kitchens, and cultural spaces of Cork’s independent enterprises, we highlighted the passion and resilience driving the local economy. The main goal was to capture the interesting characters and varied landscapes—from the rugged Atlantic coastline of West Cork to the historic towns and bustling cultural hubs across the region—ensuring every community had its moment in the spotlight. The following videos feature the selected businesses and characters of the project.
Tourism Photography
Complementing the films is a comprehensive collection of photography, designed to capture Cork's atmosphere in a single frame. We traversed the county to document everything from the dramatic, sweeping landscapes of the Wild Atlantic Way to the intimate, candid moments of local artisans at work. Utilising natural light and rich textures, these stills provide Pure Cork with a strong and authentic visual identity.
